![]() ![]() Thin Slicing is where we take a few cues and make it the whole, all at the unconscious level, and all very fast. In his outstanding book Blink, Malcolm Gladwell reinforces the power of the unconscious in our communications, describing some powerful research. Then it takes 3 minutes to add 50% to that, and then 30 minutes to add 50% to that 3 minute impression, and so on - to 3 hours and 3 days. The impression is so vivid, even before we open our mouth and start talking, that it takes 30 seconds to add 50% more to that first impression. When someone meets us, or sees us for the first time, their senses (mostly the eye) take in so many cues at the unconscious level in the first three seconds that it is difficult to dislodge them. Of course that experience will be modified over time – but the change is much less and much slower than we think. ![]() With over 20 years in the speaking field, and tens of thousands of people observed and coached in communications, I have come up with the three second rule of immediate comprehension – showing the power of the unconscious First Brain. People seeing us for the first time will make these small parts to be the whole person, whether they like it or not. Watch what you wear, how you dress or are made up, your expression and posture, and about a dozen other things. ![]()
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